Metropolitan College of New York

Metropolitan College of New York's "Accelerate Your Future" campaign was our solution to help boost their student inquiries. From the initial campaign launch, the creative included a combination of photo and infographic elements. We evolved the campaign three years later when we shot photos and videos of actual students and alumni, and highlighted their stories and success to promote the college and all it has to offer in their ads. These authentic narratives helped the campaign better aligned with how the school focuses on "purpose-driven" students returning to school after having had some experience in the workforce or those who had taken time off to raise children and are ready to return to start that next chapter.

This was truly a fully Integrated Marketing Campaign, some of the collateral that I created include ads for print (magazine, newspaper, out-of-home), digital banner ads, social media imagery and videos/animation.