Shinola

Worked with a group of designers to create an identity for the Shinola brand as part of a client sponsored project that captures the mood, feel, and pride exuded through their products. Shinola created a lifestyle brand that appeals to a city-centric demographic and helps bring style to every corner of their busy lifestyle. We set out to create an identity for Shinola that helps instill these ideas and compliment the hand-crafted, well-made products they work so hard to create.