CLIENT

Steaz

ROLE

  ART DIRECTION
  DESIGN
  PHOTOGRAPHY

MAIN COLLATERAL

  SOCIAL MEDIA
  PRINT ADS
  SELL SHEETS
  POINT-OF-PURCHASE
  OUT-OF-HOME

Steaz is an organic iced green tea beverage company that also has a line of all-natural energy drinks and prickly pear water. Initially, when we were brought on they were working at launching a new can design for their main iced green tea line so all of the brand collateral needed updating. While working with them they also redesigned their energy drink line and prickly pear water. Using the new products I shot some custom photography and videos that I used to create social content and campaigns to introduce the world to the redesign. Besides social, we used the new product launches to redesign their touchpoints including sell sheets, point-of-purchase displays, flyers and later went on to design print and video event collateral as well as some truck and van wraps.

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