CLIENT
Blue Cross Blue Shield of Michigan
ROLE
STRATEGY
ART DIRECTION
DESIGN
MAIN COLLATERAL
SOCIAL IMAGES/CAMPAIGNS
INFOGRAPHICS
BLOG GRAPHICS
Blue Cross Blue Shield of Michigan (BCBSM) is one of Michigan's top health insurance providers, and when they became a client of Finn Partners, the Detroit Finn office was created to support them locally. We created various social campaigns, websites and digital quizzes for not only the BCBSM brand, but multiple brands that fall underneath them, including A Healthier Michigan, MIKidsCan, MI Blues Perspectives (each with their own color palette and aesthetic but all using the same brand font). Creative included blog graphics, infographics/infosnacks, social media imagery, custom photography, social animations, and printable PDFs.
