CLIENT
Steaz
ROLE
ART DIRECTION
DESIGN
PHOTOGRAPHY
MAIN COLLATERAL
SOCIAL MEDIA
PRINT ADS
SELL SHEETS
POINT-OF-PURCHASE
OUT-OF-HOME
Steaz is an organic iced green tea beverage company that also has a line of all-natural energy drinks and prickly pear water. Initially, when we were brought on they were working at launching a new can design for their main iced green tea line so all of the brand collateral needed updating. While working with them they also redesigned their energy drink line and prickly pear water. Using the new products I shot some custom photography and videos that I used to create social content and campaigns to introduce the world to the redesign. Besides social, we used the new product launches to redesign their touchpoints including sell sheets, point-of-purchase displays, flyers and later went on to design print and video event collateral as well as some truck and van wraps.